Zhejiang TV International Channel is the only international TV channel in Zhejiang Province. It broadcasts radio and television programs for overseas audiences 24 hours per day. The channel was officially launched overseas in August 2006. Currently, the channel now broadcasts to more than 150 countries and regions in Europe, the Americas, Asia, Africa, and Oceania through China (TV) Great Wall platform.Relying on Zhejiang Radio and Television Group, Zhejiang TV International Channel gives full play to its domestic and international resource advantages, and aims to serve overseas audiences. It takes into account the viewing habits and demands of different regions and cultures, and makes programs suitable for international communication, such as current political and financial news, entertainment, social topics and so on. In December 2016, Zhejiang TV International Channel became the first provincial-level international channel with high-definition coverage overseas on the Great Wall of China (TV) platform, and its overall audience has been significantly improved. According to the data of the Great Wall Platform in 2017, Zhejiang TV International Channel ranked first among the provincial channels of the Great Wall Platform (Europe) and second among the provincial channels of the Great Wall Platform (USA). Zhejiang TV International Channel enjoys high degree of popularity, and has an excellent reputation among overseas Chinese audiences. It has become an important publicity platform for Zhejiang Province, an important window for foreign news and cultural exchanges, and an important channel for contacting overseas Chinese.